In the case of distance learning, it may be most appropriate at colleges and universities. Research data consistently indicate that students strongly prefer distance education.
Distance learning allows students to balance their other commitments more effectively, at least in cases they are adult learners, commuters, and part-time students. They don’t believe that they sacrifice a quality education for the convenience of utilizing distance learning.
However, both traditional and online learning comes with advantages and disadvantages. When is online learning more convenient than traditional learning? This blogpost indicates the real potential of online learning versus traditional classes.
Creative IdeationAccording to BCG, the primary strength of AI is “creative ideation.” Their research showed that 90% of generative AI Chat GPT-4 users “improved their performance when using GenAI for creative ideation” and performed “40% higher than those working on the same task without GPT-4.” Additionally, these individuals “did best when they did not attempt to edit GPT-4’s output” (Candelon et al., 2023). OpenAI, the creators of Chat GPT-4, echo the creative capabilities of GPT-4 stating that GPT-4 “is more creative and collaborative than ever before. It can generate, edit, and iterate with users on creative and technical writing tasks” (OpenAI, 2023).
Improving performance
Another benefit of AI is its ability to help those with lower levels of proficiency “nearly match those with higher baseline proficiency” (Candelon et al., 2023). This indicates that AI, when used correctly, can be used as a tool to help new or less skilled employees and business leaders perform at higher levels.
Complex problem-solvingResearch suggests that generative AI models like Chat GPT-4 are not helpful for complex “business problem-solving.” This is likely due to its inability to “weigh nuanced qualitative and quantitative data.” In BCG’s research, participants were asked to use GPT-4 to “identify the root cause of a company’s challenges based on performance data and interviews with executives.” BCG reports that this task did have a “right answer” and all study participants were skilled enough to solve this problem on their own. However, when using GPT-4 for this task, participants “performed 23% worse than those doing the task without GPT-4.” Furthermore, BCG states that “even participants who were warned about the possibility of wrong answers from the tool did not challenge its output.” Research participants report that this is likely due to the ability GPT-4 has for writing “very convincing” and persuasive text (Candelon et al., 2023).
Reduced diversity
Additionally, generative AI, when used by a group, can reduce the creative diversity of the group. This is due to generative AI’s repetitive responses to similar prompts. This can unfortunately be a leveler of not only the individuals within a group but also different businesses addressing similar problems.
It's crucial to grasp AI's capabilities and limitations, as this knowledge guides its application within an organization. Over dependence on AI for complex problem-solving can lead to considerable setbacks. Conversely, employing AI for creative innovation or brainstorming can be highly beneficial, especially when users accept AI-generated ideas without trying to modify them (Candelon et al., 2023). Business leaders and executive coaches alike should remain up-to-date on AI’s limitations and capabilities as AI further develops to most effectively use AI in both business and coaching. This ensures that AI becomes a helpful tool as opposed to a harmful crutch for business leaders and executive coaches.
Generative AI models like Chat GPT-4 bring great potential, but only if used properly. When using generative AI for tasks that are not its strong suit, such as complex business problem-solving, users had significantly reduced performance. However, when used for creative innovation tasks, users greatly increased their performance compared to those not using ChatGPT-4 (Candelon et al., 2023). For executive coaches and business leaders to use AI effectively, it is paramount that they keep up-to-date with the current capabilities and challenges of AI as it continues to develop and evolve.
Candelon, F., Krayer, L., Rajendran, S., & Martínez, D. Z. (2023). How People Can Create—and Destroy—Value with Generative AI. BCG Global. https://www.bcg.com/publications/2023/how-people-create-and-destroy-value-with-gen-ai
GPT-4. (n.d.). https://openai.com/gpt-4
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